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  3. 學習啦>創業指南>其它創業知識>《創業者要有哪種創業精神》正文

    創業者要有哪種創業精神

    時間:2015-10-12 18:38:05本文內容及圖片來源于讀者投稿,如有侵權請聯系xuexila888@qq.com 耀聰 我要投稿

      創業者要有哪種創業精神?我認為一個成功的創業者要按照不同的創業階段調整自己的創業精神,創業初期要有“狼性”,創業中期要有“牛性”,創業后期要有“蜜蜂性”。其中的原因是什么呢?為什么要有狼性,牛性,和蜜蜂性?

      狼的血性,讓創業者血性十足

      創業者白手起家,沒有錢、沒有客戶、沒有市場占有率,創業者只有拼命去打拼市場,搶占市場份額,才能在強手如林的競爭中殺出一條血路。此時創業者的“狼性”就會起到極好的效果。“狼性”可以提高創業者的市場開拓能力、市場洞察力和敢于沖鋒的能力。一旦創業者具有狼的敏銳、狼的迅捷和狼的團隊精神,就會讓對手膽戰心寒。如果創業者不愿意去培養“狼性”,他們就會失去撕咬對手的利齒,失去嗜血拼殺到底的精神,也會無法抓住機遇,團隊也會缺失一種拼搏精神。雖然他們也在市場上全力奔跑,但常常疲于奔命,毫無收獲,很難在市場中生存下去。

      牛的韌性,創業者穩步發展創業中期

      創業者已經積累了一定的財富,生意規模不斷擴大,如何吸納和同化新員工、如何積累更多的資本和人員擴大再生產、穩定成果和伺機更快發展等一系列問題,成為創業者急需解決的燃眉之急。此時創業者更需要堅韌、和諧、穩重的“牛性”。如果創業者還在用“狼性”來做生意,就會使創業者沒有停頓和思考的時間,最終導致創業者的事業停滯不前和衰亡。

      而“牛性”的創業精神可以讓創業者有更多的時間來思考下一步發展,就像練氣功一樣,含而不發,默默打通周身經脈,最后凝成一股氣,傷敵于無形。

      雖然我將創業分成了三個階段,事實上這三個創業階段是一個循環過程,每個階段的時間或長、或短,交替的時間也并不明顯,因此讀者朋友們在選擇創業前,建議按照三種動物的特性培養自己獨特的創業精神,而不是病來了才想起吃藥。

      蜜蜂的自我犧牲,讓創業者放眼未來

      進入了創業后期,也是創業者接近成功的時候,此時絕大多數創業者都會遇到各種問題,如創業伙伴的離開,老員工的集體跳槽等。這些問題的主導因素是創業者的目光短淺不高。創業者和自己的創業團隊為即將到來的成功而沾沾自喜,會失去以往的斗志,而且還會為一些小的利益而爭得頭破血流。

      如果創業者還在延用“牛性”或者“狼性”來解決問題,不僅不能解決問題,還會讓自己陷入一個好端端的生意迅速滅亡的怪圈。這個階段的創業者如果擁有了“蜜蜂精神”就可以渡過難關。因為蜜蜂具有團結協作、很高的工作效率、忠誠、富有創新、勇于犧牲自我等特點。這些特點的核心就是勇于犧牲自我,來實現大家的團結協作。創業者通過犧牲自我小的利益,使自己的創業團隊重新團結協作,并且通過各種獎勵手段來培養大家的忠誠度,否則創業者很容易出現功虧于簣的結果。事實上,創業者所犧牲的利益只是眼前的利益,得到的卻是未來長久的大利。雖然很多創業者也明白這個道理,但是就是因為他們忽視了“蜜蜂精神”,導致他們放不下眼前的小利。

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