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  3. 學習啦>創業指南>其它創業知識>《如何利用商業模式賺錢》正文

    如何利用商業模式賺錢

    時間:2015-10-13 14:48:11本文內容及圖片來源于讀者投稿,如有侵權請聯系xuexila888@qq.com 耀聰 我要投稿

      未來賺錢靠什么?高明的商業模式。什么是商業模式?如何利用商業模式賺錢?下面小編就為您介紹幾種可讓你稱霸商場的商業模式,希望對你有所啟發。

      高明的商業模式1.空手套白狼--商業模式就是幫你賺錢的工具

      學生A某跟我說:“李老師,我有5000萬元,你告訴我應該怎么辦?”

      我說:“你有什么要求?”

      他說:“李老師,我這5000萬元存在銀行存著,你別給我動。”

      我說:“你能把這5000萬元的存單給我嗎?名字不變。”

      他說可以。

      拿到存單后,我找到B某,他拿這個存單到香港做抵押,貸出5000萬元。香港的貸款利率比大陸低。我拿著這5000萬元到意大利去找C某,在意大利給A某買了個酒莊,還在意大利申請到兩個以上的移民資格。

      買了酒莊以后,C某把酒莊抵押給意大利銀行貸出5000萬元,貸款利率比香港還低。我拿這5000萬元買成紅酒和橄欖油運回國內,交給A某去賣。結果他一賣,賺了,5000萬元變成了8000萬元,賺到了3000萬元(利率忽略未計),剩余了5000萬元從香港拿回了存單,又去意大利贖回了酒莊。到最后A某得到了什么?3000萬元的利潤,一個酒莊,外加兩個移民的機會。

      資本真是神奇,最神奇的是資本的流動和運作,讓一元錢變十元錢用?梢,真正的高手會玩空手套白狼,能幫你盤活資源,實現價值的提升。

      高明的商業模式2.放長線,釣大魚--商業模式就是幫你做產業鏈

      我們知道,紅星·美凱龍是一個家具城,其實你只看到了表面。其實紅星·美凱龍現在有三個身份。第一個是零售公司,就是賣家具的。第二個是地產公司,類似麥當勞占地為王,收租金。第三個就是金融公司,準確點叫類金融公司,有點跨界經營的性質。它的東西賣了錢不馬上給客戶付費,押你三個月,它用這三個月的錢去做房地產,做金融投資。所以,紅星·美凱龍是一個類地產公司、類金融公司,最后才是零售公司,醉翁之意不在酒。大家從這個層面就可以看出來,它突破了專業化的概念。

      企業家要具備這個能力,放長線,釣大魚,預測變化趨勢,提前抓住稀缺資源,逮著小豬養大好掙錢。

      高明的商業模式3.風馬牛,可相及--商業模式就是玩跨界

      我有個學生在長沙,他本來是做印刷的,但印刷的行情已經不行了,他怎么做呢?他用印刷的底子來做老鼠夾子,因為現在打老鼠都不讓用藥。他把兩塊板子做成夾子,兩邊分別抹上膠水,往中間一夾就像書一樣,一分開就變成了一個張開的老鼠夾子。

      一般印刷廠的利潤不會超過10%,可能5%都不到,他的凈利潤不低于20%,他現在一年能做將近1億元。其實一開始他也沒想到,印刷行業和老鼠夾結合起來能這么賺錢。因為這看起來完全就是不相干的兩個東西。

      這就叫商業模式。

      這個時代要做多面手,多功能化也很吃香,再換句話叫功能組合。今后的商業模式都是混搭概念,千萬別在一棵樹上吊死。

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