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  3. 學習啦>創業指南>創業之路>《便利店選址怎么做》正文

    便利店選址怎么做

    時間:2015-10-12 17:04:28本文內容及圖片來源于讀者投稿,如有侵權請聯系xuexila888@qq.com 耀聰 我要投稿

      便利店的興起緣于超市的大型化與郊外化,超市的變化體現在距離、時間、商品、服務等諸多方面:如遠離購物者的居住區,需駕車前往;賣場面積巨大,品種繁多的商品消耗了購物者大量的時間和精力;結賬時還要忍受“大排長龍”等候之苦,以上種種使得那些想購買少量商品或滿足即刻所需的購物者深感不便。于是人們需要一種能夠滿足便利店購買需求的小超市來填補空白。

      首先,選址是一項長期性投資,相對于其他因素來說,它具有長期性和固定性.當外部環境發生變化時,其他經營因素都可以隨之進行相應調整,以適應外部環境的變化,而選址一經確定就難以變動,選擇得好,企業可以長期受益.

      其次,選址是影響企業經濟效益的重要因素,古人就非常重視"天時"、“地利”、“人和”,對于商店來說,占有“地利”的優勢,就可以吸引顧客。實踐證明,由于店鋪所處的地理位置不同,盡管在商品質量、服務水平方面基本相同,也可能會導致經濟效益方面的差距。

      便利店選址難是困擾便利店拓展的重要原因。但隨著開店思路的轉變,一些新的選址“藍海”開始涌現,為便利店擴張帶來新契機。便利店選址怎么做?

      辦公大廈:封閉商圈定制店鋪

      便利店市場還有很多好的位置沒有被挖掘出來,辦公大廈就是其中之一。很多大公司或者機構都擁有獨棟辦公大廈,在大廈內的封閉商圈中開店是很好的選擇。專門服務于企業員工,商品和服務都會根據員工的需求進行配置。這樣就可以獲得較低的租金,管理還相對容易。

      校園:增值服務是關鍵

      如今,各大高校和中學校園內部的小型商業項目多被夫妻店、雜貨店等初級商業業態所占據。而一項調查顯示,99%的學生認為校園內引入便利店可以為生活帶來方便,其最希望便利店提供的是充值、代繳費用、復印打印、票務等方面的服務。這就為品牌便利店進校園提供了空間。另據知情人士透露,一些中學的新校區雖然教學硬件十分完善,但附近的商業環境并不發達,學生甚至無法在校外找到一家合適的午餐地點。這樣看來,一家提供便當等速食商品和便利服務的便利店在校園的發展空間很大。

      機場:小體量大收益

      機場的便利店業務正在進行一場革命,業務很可能進一步放開。這對便利店來說無疑是一次“進擊”的好機會。機場便利店面積都不大,在30—40平方米之間,經營的商品品類除了包裝食品、飲料、百貨、酒類等,還有乳制品、早餐速食品等品類。雖然面積不大,但每天的營業額都能過萬元。在業界看來,機場人群流動性大,及時性、突發性的購物需求較大,便利店面積雖小,收效卻極高。

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