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  3. 學習啦>創業指南>創業之路>《如何取名才能吸引顧客》正文

    如何取名才能吸引顧客

    時間:2015-10-12 17:07:14本文內容及圖片來源于讀者投稿,如有侵權請聯系xuexila888@qq.com 耀聰 我要投稿

      店名是一個店鋪的招牌,合理選用店名對于店鋪的發展十分重要。首先,店名要和店鋪所處行業相協調;其次,店名要有一定的文化內涵。第三,店名要有自己的特點,或高雅,或通俗,或新穎;最后,一個好的店名還要朗朗上口,容易記憶,便于流傳。

      店名如同一個店的招牌,只有別出心裁,給消費者深刻印象才能在眾多競爭對手中脫穎而出;瘖y品專營店店名也不例外,一個好的化妝品專營店店名能迅速引起消費者駐足。取一個與所經營化妝品品牌、風格有直接聯系、與眾不同又極有誘惑力的專營店店名,不僅會讓人過目難忘,還可使店內產品平添魅力,帶來令人意想不到的效益。那么,如何為專營店取一個好店名呢?如何取名才能吸引顧客?

      因地制宜,因商品而異,這是商業用名的主要特點。商店起名應從以下幾個方面去考慮:

      1、結合流行元素。跟隨大眾腳步將流行元素與店名融合,是化妝品專營店不錯的選擇。如一些店名以知名電影的片名為店名取名,不但可吸引該電影粉絲的目光,更重要的是能將其引到店內進行消費。專營店特色的命名不僅可以有效地刺激消費者的視覺、聽覺感官,使其產生聯想與感觸,最重要的一點是能使消費者留下深刻印象,進而提升專營店產品銷售量。

      2、愛好取名。許多人起名也會考慮到自己的愛好,或者自己的個性來取名字,有的人喜歡名人,有的人喜歡起名沒有什么含義,但是也給自己帶來一定的利益,如犄角旮旯,稀奇的名稱給買家帶來很大的好奇,許多人都進駐店鋪參觀。

      3、針對性。知名企業一向追求大氣穩重,想要家喻戶曉就要簡潔易懂,可以從名稱中獲取許多信息。而小店鋪,則可以劍走偏鋒,想些稀奇古怪新穎別致的名稱來吸引人眼球,這之中要掌握一個度,要與自身店鋪特色相符,否則會造成不良效果。

      4、符合產品特性和因地制宜。店名與經營商品相吻合,通常能反映經營者的經營特色,或反映主營商店的優良品質,使消費者易于識別店鋪經營范圍,并產生購買欲望。比如同仁堂、德仁堂,作為老字號中藥店已是家喻戶曉,堂作為中藥鋪已成了約定俗成的識別標志,人們都知道是賣中藥的。

      因地制宜:考慮商鋪所在的地理、人文環境,避免“雞同鴨講”,造成語境障礙。當然如果是異地開店經常用到地方名稱。

      5、別致有趣。店名必須新穎,不落俗套,能迅速抓住消費者的視覺商店起名必須新穎,能引起消費者的興趣,吸引他們光顧商店,如一口鮮、大三元、狗不理之類商店名,都使消費者產生興趣和好奇心。

      6、簡單好記。店名應簡潔為好,易讀易記店名不能起得太復雜,否則會引起負作用。像萬客來、半分利、合口味等店名,明白簡潔,易于傳播。

      7、深層韻味。店名應給人以美感和藝術修養好的店名,有文化底蘊,使消費者感到放心愜意。如樓外樓、陶陶居之類起名。

      8、配合品牌風格。專營店店內品牌往往是概括專營店經營風格的最佳點。專營店品牌一般按年齡層劃分而這個年齡層也自然而然地決定了專營店店名的偏向。年齡層偏大的取名時則需平鋪,但切勿浮夸;年齡層群偏小的則需偏向活潑俏皮。

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