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  3. 學習啦>創業指南>創業之路>《開飯店如何選址》正文

    開飯店如何選址

    時間:2015-10-12 17:57:52本文內容及圖片來源于讀者投稿,如有侵權請聯系xuexila888@qq.com 耀聰 我要投稿

      開飯店,選址很重要,巧妙利用選址的效果,可以擴大影響,招攬顧客。那么開飯店如何選址呢?為此,開飯店選址要考慮以下四個因素:

      飯店選址考慮因素一、轉角不同,生意不同

      常言道,“一步一市”,“轉一米,差一里”,這不是危言聳聽.而是殘酷的商業法則。若店鋪的位置朝向是輔路,與客流朝向相悖,不容易到達,可見性差,哪怕是轉角也不是好位置。另外,朝向問題亦不容忽視,有的商業店鋪只有一曲旺.在挑選店址時要進行充分的實地觀察;

      飯店選址考慮因素二、燈下效應

      在日常的生活中有這樣的現象:晚上街口的兩個路燈下有很多人在休閑、娛樂、談天,而兩個路燈中間卻空無一人,這就是所謂的“燈下效應”。燈下效應在飯店選址中有可操作性,若認為在金線上選址應該是金點的話,就會釀成大錯。

      應該說兩個街口好似兩個路燈,街口有很強的凝聚力:若兩個街口中間有購物中心或明星店,顧客流向是從街口向中間聚集,然后再向兩邊擴散,這寸街心、街口均屬于好位置;若街心沒有購物中心或明星店,則只有街口屬于好位置。

      飯店選址考慮因素三、市政規劃因素

      市政規劃因素是飯店在選址寸應考慮的另一個重要因素;如果在開店以后,門前交通干線上加上隔離欄,會失去很大一部分顧客。隔離欄另一側的頤客則因為不易到達而有可能去對面的飯店或同類的飯店。

      當然,過街橋或地下街是克服隔離欄的有效途徑;但若與店頭相距較遠,則應該重新評估顧客流量,營業額也大打折扣。理想的狀況是,過街橋或地下街直接進入物業本體以增進易到達性?傊,在選址時要充分考慮該區段是否屬拆遷范圍,是否有道路拓寬規劃等因素。

      飯店選址考慮因素四、爭取有利的廣告位置

      在今天,爭取有利的廣告位置,是飯店取勝的重要招術;麥當勞的成功除了借助每年數億美元的媒體廣告費以外,還借助它的店頭廣告、路牌廣告等。麥當勞不惜重金創造全方位的廣告位,這是所有飯館選址值得借鑒的樣板,。

      除了店面的廣告位以外。在所在物業的不同方向、樓頂都應該爭取廣告位置。

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