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  3. 學習啦>創業指南>創業之路>《開粥店如何選擇店鋪》正文

    開粥店如何選擇店鋪

    時間:2015-10-12 18:19:03本文內容及圖片來源于讀者投稿,如有侵權請聯系xuexila888@qq.com 耀聰 我要投稿

      編者按:客源的多少決定了粥店的收益,客源分流動和固定兩類。流動客源是指通過各種交通工具能夠到達的人群,附近的交通便利是一必要條件。固定客源則是寫字樓和附近居民。

      粥店老板張先生,30多歲,東北人,有8年餐飲行業的經驗,曾就職北京某著名飲食店總經理。2004年1月開始自己創業,開設第一家粥店。目前共有7家連鎖粥店。對于開7家店帶來的壓力,張先生說,除關注資金方面的問題外,選鋪得當與否很關鍵。“現在選店鋪我最關心三個方面。”張先生說。

      根據張先生,小編給大家總結了開粥店如何選擇店鋪

      選鋪第一環保是否過關。

      比如政府要求類似粥店這樣的餐飲店不能開在居民樓下,鄰近開設店鋪,安裝的煙道需要高過居民樓,因此,開發設計的店面要具備先天的條件。

      選鋪第二交通。

      現代城市的頑疾之一是交通,市區內的停車位緊缺,餐飲店開在繁華地帶,這一矛盾尤為突出。一般一個百萬平方米的餐飲店要求有5個車位,但現在的店鋪多數配置不足。

      選鋪第三客流。

      客源的多少決定了粥店的收益,客源分流動和固定兩類。流動客源是指通過各種交通工具能夠到達的人群,附近的交通便利是一必要條件。固定客源則是寫字樓和附近居民。

      張先生的粥店人均消費25~30元,很適合白領階層消費,開設在寫字樓集中地區的店面至少可以確保中午就餐的客流,但僅有午餐消費群是不夠的,因此還需依靠成規模的小區做后盾,向縱深發展。張先生表示,寫字樓群附近,背靠社區的商鋪最看好,但絕不會開在小區內,一來是小區內的客流可能有限,二是小區的保安會限制外人進出,妨礙生意。

      特別提示:租價不是最重要的確定因素

      成本收益直接關系到商家的利潤,如今市面上餐飲業競爭激烈,導致企業準入門檻高、投入大,無形中裝修、廣告、運營等方面的成本增加,分割了利潤空間,因此,一般的短期租賃將難以為繼,張先生7家粥店都簽訂了8~13年之間的租賃合同。他表示,有些業主推出的3年租期其實拒絕了很多商家。

      不難發現,盡管這幾年餐飲業用房需求增多,商鋪租價有所趨升,房租并不是商家成本中最核心的部分。張先生認為,一些隱性成本讓商家無所適從,如轉讓費。好的門面房炒作成分大,價格攀升速度驚人,一個店面僅轉讓費就高達50萬~100萬元,轉讓費大多無法走賬,帶來商家經營回收困難。

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