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  3. 學習啦>創業指南>創業起步>創業準備>《怎么選定創業項目》正文

    怎么選定創業項目

    時間:2015-10-12 13:54:40本文內容及圖片來源于讀者投稿,如有侵權請聯系xuexila888@qq.com 耀聰 我要投稿

      創業項目就是自己做生意的途徑,創業者在創業之前必須要先選擇好項目,才能進行下一步創業的開始之路。創業的項目有很多,涉及到人類的吃穿住行玩等等方面。那么作為創業者的你們要怎么選定創業項目呢

      1.分析市場上熱銷商品背后隱藏的商機,選定創業項目。

      任何商品都有市場生命周期,所謂商品市場生命周期是指商品從投放市場到被市場淘汰所經過的時間。它可分為四個階段,即投入期、成長期、成熟期和衰退期。當你看到市場上某種商品走俏熱銷時,通常情況下這種商品已經進入成熟期。這時,你再去經營這種商品往往是開業經營時間還不長、本錢還沒有收回,生意就由熱轉冷了,最后也以賠錢失敗而告終。正確的做法應是以熱銷商品為導向,認真分析熱銷商品背后隱藏的商機,再選定創業項目進行經營。譬如,當看到市場上雞蛋熱銷時,要學會分析預測雞蛋熱銷背后隱藏的商機:一是馬上會興起養雞熱;二是當養雞熱興起后,雞飼料將會供不應求。因此,聰明的創業者,既不去賣雞蛋也不去養雞,而是跳過兩個階段去生產雞飼料。這樣當養雞熱興起后,自然就會財源滾滾。

      2.調查分析市場上現銷商品存在的問題,選定創業項目。

      市場上銷售的商品總有一些這樣或那樣的問題,有的在功能和性能方面不夠完善,有的在結構方面不夠合理,有的樣式呆板,有的顏色單一等等。創業者經過調查分析,針對這些商品存在的問題,結合自己的興趣、特長和熟悉的行業,選擇一種有問題的商品進行改進、完善、提高,以此作為創業項目,往往成功率很高。

      3.分析市場供求差異,選定創業項目。

      市場需求不僅是多種多樣的,而且是不斷變化的,因此從宏觀上看,市場需求總量和供給總量之間總是存在著一定的差距。創業者通過調查分析市場供求差異,可以從中找到創業機會,選定創業項目。例如,假定通過調查得知,我國城市家庭中洗衣機的需求量為100%,而市場供應量只有70%,那么,對于創業者來說就有30%的市場機會可以開拓。

      4.調查分析人們工作和生活中的困難,選定創業項目。

      創業者只要善于調查分析人們工作和生活中的困難,就不難找到合適的創業項目。譬如,王碼電腦公司的創始人王永民先生,就是為了解決人們漢字錄入速度慢的困難,發明了五筆字型漢字輸入軟件,一舉創業成功。因此,只要創業者能夠掌握選定創業項目的基本策略,并能靈活運用這一策略,就可以說處處有創業項目、時時有創業項目。

      5.進行市場細分,選定創業項目。

      所謂市場細分,就是通過市場調研,依據消費者的需求特點和購買行為及購買習慣等方面的差異,把某種商品的整體市場劃分為若干個消費者群的一種市場分類方法。通過市場細分劃分出的每個消費者群就是一個子市場。每個子市場都是由具有相同或類似需求傾向的消費者構成的群體。因此,屬于同一子市場的消費者對同一商品的需求極為相似;分屬不同子市場的消費者對某一商品的需求存在著明顯的差異。進行科學的市場細分有利于發現市場機會、選定目標市場、確定創業項目,有利于集中人力、物力和財力生產經營適銷對路的商品,有利于制定和調整市場營銷策略。

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