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  3. 學習啦>在線閱讀>故事大全>勵志故事>《中外勵志故事聚美優品創始人陳歐的故事》正文

    中外勵志故事聚美優品創始人陳歐的故事

    時間:2015-10-12 15:35:09本文內容及圖片來源于讀者投稿,如有侵權請聯系xuexila888@qq.com 樂平 我要投稿

      我們這次中外勵志故事的主角是陳歐。陳歐,1983年2月4日出生于四川德陽,中國企業家、聚美優品創始人兼CEO。

      中外勵志故事 聚美優品創始人陳歐的故事

      大部分人知道陳鷗估計還是他為自己代言的廣告詞:“你只聞到我的香水,卻沒看到我的汗水;你有你的規則,我有我的選擇;你否定我的現在,我決定我的未來;你嘲笑我一無所有,不配去愛,我可憐你總是等待;你可以輕視我們的年輕,我們會證明這是誰的時代。夢想是注定孤獨的旅行,路上少不了質疑和嘲笑,但那又怎樣,哪怕遍體鱗傷也要活的漂亮。我是陳鷗,我為自己代言。”

      不僅因為陳鷗的青春帥氣,這則廣告更吐露了年輕人的心聲,展現了年輕人的夢想,“陳歐體”意外走紅,引無數網友眾效仿。一時間,網絡上出現了各種版本的陳歐體 “我為自己代言”。“我是**,我為自己代言”、“我是學生,我為自己代言”、“我是單身,我為自己代言”……

      2011年初,董事會要求陳歐出來為公司做代言的時候,他還是非常猶豫的。

      “2010年做過一些采訪,但是沒有正式說一定要我豁出去,后來董事會討論,尤其是徐小平老師希望我站出來,但也有其他投資人說不要我站出來,希望我花更多的精力在業務上,但是徐老師說一定要發揮優勢,后來我就站出來了。”陳歐說,他的天使投資人徐小平,還給他舉了張朝陽的例子,這位互聯網第一代創業者,通過打個人品牌,以極低的代價成功帶動了搜狐的知名度。

      “圍繞自己做CEO營銷,不太好意思,別人會說我得瑟。我這個人挺好面子的。”陳歐稱自己本質上是一個低調的人,不是特別喜歡出來炫,“而且,中國有句俗話槍打出頭鳥。但是到后來一想,我是CEO,我不入地獄誰入地獄?”

      陳歐坦言為自己代言的廣告迅速爆紅網絡,給自己和聚美優品帶來的帶來了知名度的巨大提升,而且節省了很大一筆廣告費。“真是省了不少錢,估計省了1個億的廣告費。”陳歐說,聚美優品的營銷費用比例在行業中是非常低的,幾次廣告營銷下來,聚美的銷量幾乎翻了十幾二十倍。陳歐甚至自夸,“這是電商圈內,繼韓寒的凡客廣告之后,最好的一個電商廣告。”

      “為了公司,還是得犧牲自己。如果公司到了一定階段,作為CEO我就能淡出舞臺退居幕后,就交給代言人去做。我不能保證企業和陳歐都永遠輝煌下去,我唯一能做到的是盡全力去努力。”陳歐說,他現在每天加班到很晚,下了班就回家。

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